What founders and investors actually say in pitches and meetings.
tractionnounEarly proof that people want your product.“We have traction: 2,000 users in the first month.”runwaynounHow long a company can operate before money runs out.“We have 18 months of runway.”pivotverbChange a business's direction in a big way.“They pivoted from games to education.”churnnounThe rate at which customers stop using a product.“Churn dropped after we added reminders.”bootstrapverbBuild a company without outside investment.“We bootstrapped the first version.”burn ratenounHow fast a company spends its money each month.“Hiring doubled our burn rate.”scaleverbGrow something quickly without it breaking.“Can this process scale to a million users?”product-market fitnounWhen a product clearly meets a strong market need.“Word of mouth is a sign of product-market fit.”