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Startup English

by @kei · 8 words · 0 learning

What founders and investors actually say in pitches and meetings.

tractionnounEarly proof that people want your product.“We have traction: 2,000 users in the first month.”
runwaynounHow long a company can operate before money runs out.“We have 18 months of runway.”
pivotverbChange a business's direction in a big way.“They pivoted from games to education.”
churnnounThe rate at which customers stop using a product.“Churn dropped after we added reminders.”
bootstrapverbBuild a company without outside investment.“We bootstrapped the first version.”
burn ratenounHow fast a company spends its money each month.“Hiring doubled our burn rate.”
scaleverbGrow something quickly without it breaking.“Can this process scale to a million users?”
product-market fitnounWhen a product clearly meets a strong market need.“Word of mouth is a sign of product-market fit.”
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